My hat is off to Samsung for their pot-shot at Apple fan-boys in their new ad-campaign.

I have enormous respect for Apple, but the iPhone is becoming a de facto choice for consumers who want to simply ‘fit-in’.

So often in meetings (when phones are switched to silent and placed on the table) I ask iPhone owners on their choice of device. It’s no great secret that for most business users, features such as battery and Microsoft Exchange integration are vital…and largely superior on a BlackBerry.

Outside of users with a heavy hardware / software investment in other Apple products (and a need for integration), I have yet to be given a compelling reason for selecting the iPhone as a primary business device. Their choice, it seems, is driven more by their desire to make a statement than for suitability.