That PR buzz…

End of a long, but very satisfying, week.

I’ve spent the best part of 2 months working on a study looking at the hardware performance of Android devices and the implications for Total Cost of Ownership for mobile operators. This week, our PR agency ran a media tour for key journalists and analysts. The response has been fantastic and we’ve secured coverage in national newspapers (The Guardian, The Telegraph, Wall Street Journal) as well as publications including Wired and Mobile Europe. It’s so satisfying to see such interest in your labour of love and I’d forgotten the buzz of media relations.

The full study, by my great team at WDS can be found at

Media coverage  at

…and final thanks to our PR team at CCGroup