Tesco runs out of stock on apostrophes

Tesco has one of the most recognised and powerful brands in the UK. Its brand values are deeply enshrined in ‘value’. But does this sentiment extend to saving on print costs at the expense of basic grammar? It amazes me that the UK’s largest retailer can erect banners like this outside of one of its latest flagship ‘extra’ stores and not feel slightly ashamed at the damage it does. OK, I go to Tesco looking for value, but I still expect a professional and slick ‘experience’. When I’m greeted by something like this, my heart sinks. As a marketing professional … Continue reading Tesco runs out of stock on apostrophes