In the UK, mobile networks tend not to compete on a technology level. The benefits of greater coverage or improved network reliability are typically overshadowed as the operator instead promotes  a ‘lifestyle’ choice or a  price benefit. Ironically, in doing so they often end-up promoting third-party OTT players instead of their own value. US operators have a greater legacy of competing at the network level. Up until recently, drive through any US city and you’d find advertisements claiming better coverage then the next guy; AT&T’s ‘More Bars in More Places’ campaign was the focus of nationwide television and billboard advertising … Continue reading Will 4G drive greater network-to-network competition?