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Tag: strategy

Marketing, Mobile, TechLeave a comment

Marketing: Repaving the Yellow Brick Road

November 13, 2013September 12, 2014 Tim Deluca-Smith

Technology and telecommunications companies have, for too long, relied on three increasingly obsolete business principles. That population expansion will ensure their growth, that R&D investment will protect their futures and that creating uniqueness in their offers will insulate them from … Continue reading Marketing: Repaving the Yellow Brick Road

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