Multi-channel confusion

I’m starting to get a little bothered by the marketing straplines being communicated by broadcasters looking to promote their multi-channel offer. All they do is perpetuate what I call channel confusion. Sky is the biggest offender. It frequently promotes the ability to watch online or via mobile. Think about this for second and then try to figure out what they mean by online. The only thing I can figure is that they are referring to the bearer technology through which I connect; ie: a mobile network or a fixed [ADSL for example] network.  For the average consumer the noun, ‘online’ … Continue reading Multi-channel confusion