I’ve always been rather uneasy about the relationship between SEO practices and journalistic integrity. Given the importance of both, they remain rather uncomfortable bed-fellows. I’ve seen it happen too many times; an author hands over the promotion of a carefully crafted and researched piece of content to the web team and suddenly the headline and extract has been edited; crafted for SEO at the expense of journalistic integrity. SEO has its place, but the clue is in the name “Optimization”. When optimization becomes blatant link-baiting we’ve failed our readers / followers, content authors and our brands. Here’s a great example … Continue reading When content integrity fails at the hand of SEO