I’ve frequently commented about the impact of handset subsidies on the mobile operator community. It got me thinking about the expectancy of consumers for low cost smartphones and the real price paid for the device by the mobile operator. It side-tracked me a little and I spent the best part of the day trawling through handset manufacturer annual reports and quarterly statements to record what they call ‘Average Selling Price’ (ASP). This is the unit price of a device as charged to the mobile operators / distributors etc. It turned out to be a useful exercise. Other than paying thousands … Continue reading Average Selling Price of mobile devices