Learn the differences between Tiered and Volume pricing, and access your free Pricing Calculator. Continue reading Tiered vs volume pricing
Learn how to forecast your lead requirements and access your free lead calculator. Continue reading How many sales leads do you actually need this quarter?
Here’s a simple plan that you can complete in an hour Continue reading #Howto: Map your website CTAs to the buyer cycle
Long form content is making a comeback in marketing. If you want to ensure your content successfully cuts through the noise, here are my five simple tips. 1. Be Unique: Content marketing is awash with “me-too” topics. “Understanding Big Data”, “Deliver a Great Customer Experience” etc. Give your audience something they haven’t seen before, or at least ensure you spin the topic to be less generic and more unique to your own offer and target market. Perhaps it’s “Understanding Big Data for Restaurateurs”, or “How Cinema Chains Can Deliver a Great Customer Experience”. Find your clear water. 2. Be Useable: Making content … Continue reading 5 tips to creating great long form marketing content
“You need to have not only a strong understanding of digital but also an inherently analytical approach and passion for data and numbers. Combine these attributes and you have a well-rounded marketer.” I read this quote in B2B Magazine. It was from a senior executive with experience spanning Microsoft, Google and GoDaddy. As his “Top Tip” it seems innocuous enough; but read it again. What’s missing? It’s something that’s been bugging me for some time. Creativity. It used to be at the core of any good marketer. It’s what attracted me to the industry in the first place. Today, the … Continue reading B2B marketing: Are we outsourcing creativity?
Technology and telecommunications companies have, for too long, relied on three increasingly obsolete business principles. That population expansion will ensure their growth, that R&D investment will protect their futures and that creating uniqueness in their offers will insulate them from … Continue reading Marketing: Repaving the Yellow Brick Road