Once upon a time, connecting your brand across online properties was relatively easy. So long as you had the URL, there was little else to think about. Today, the landscape is very different with organisations having to connect their brand across multiple social sites; each with very different trademark policies and control points. I was reminded of this today following the launch of the John Lewis Christmas advertisement. For those outside of the UK, John Lewis is a highly respected retailer (think Nordstrom in the US). The launch of its Christmas adverts have become something of an event, creating lots … Continue reading Brands don’t always own their name on Twitter, and this is what happens…