Another [sort of] example of multi-channel confusion. This is really starting to infuriate me. It seems marketing departments are either a) riding the Apple / Android wave or b) incompetent. This example is from BT. “All our broadband options come with FREE access to unlimited Wi-Fi broadband at over 3 million public hotspots – and you can connect how and when you want: on your laptop, netbook, Android phone, iPhone, iPad or iTouch.” I imagine they think they are being helpful to consumers by spelling out technologies [by brand name] that can connect to their public wifi network. But I … Continue reading BT falls into the Apple / Android marketing vacuum.