“You need to have not only a strong understanding of digital but also an inherently analytical approach and passion for data and numbers. Combine these attributes and you have a well-rounded marketer.” I read this quote in B2B Magazine. It was from a senior executive with experience spanning Microsoft, Google and GoDaddy. As his “Top Tip” it seems innocuous enough; but read it again. What’s missing? It’s something that’s been bugging me for some time. Creativity. It used to be at the core of any good marketer. It’s what attracted me to the industry in the first place. Today, the … Continue reading B2B marketing: Are we outsourcing creativity?
Ian Fogg has written an interesting piece looking at how the same unlocked iPhone performs when connected to different operator networks. He has a wider angle; being that Apple’s position in the ecosystem could develop into something more threatening to operators should they look at progressing the idea of a secure embedded SIM. However, much of the piece (and certainly the reader responses) focuses on the notion that “As consumers pay the full unsubsidized price for these iPhones, buyers expect to have complete control over their devices. Network operators should have no say on how they’re used. But that’s not … Continue reading Unlocked iPhones and the expectant consumer
AT&T and O2 scrap unlimited data plans just in time for the launch of the iPhone 4. is this the beginning of the end for unlimited data? Continue reading Wave goodbye to unlimited data plans (…just in time for the iPhone 4)