Retailer tactics to make online price comparisons harder

Maybe it’s slightly conspiritorial of me, but it appears that in an attempt to make online price comparison as difficult as possible some online electrical retailers are using web/java script to disable the “highlight / copy” function on parts of their website. I’m sure I’m not the only one who has browsed through a retailer’s website, looked at a product and then copy and pasted the [typically superfluous] product name to perform a price-comparison elsewhere. Far easier than retyping AcmeTech F657xc7A-UK, for example. Well, go to pcworld.co.uk or currys.co.uk (two of the UK’s biggest electrical retailers and both owned by … Continue reading Retailer tactics to make online price comparisons harder

Things you don’t expect when shopping for a tablet in Currys

When shopping for technology I appreciate the ability to “try before I buy”. Having an in-store demo unit on display (and not a password protected / or dummy unit) is really important to most consumers looking to make in-store comparisons. Last weekend was a great example of this. I was shopping for a 7″ tablet for my daughter in a local branch of Currys. As an iPad family, I wanted to compare the experience on a few cheaper Android tablets. In particular, I wanted to know that my 7 year old daughter was comfortable with an Android device and could easily … Continue reading Things you don’t expect when shopping for a tablet in Currys