Given it’s 2013 and all, I think we can drop the reference to largely obsolete terminology [PDA]. Continue reading Smartphone? Tish-tosh. It’s a PDA.
Look what I spotted in the current issue of British Airways’ in-flight magazine. “Is that a…? No it can’t be. Yes it is…it’s a Nokia!” This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different (and a device with a bit of color!). Great exposure for Nokia and Windows Phone, and well done to BA for not defaulting to the obvious (although I do wonder if Nokia paid for product placement… a clever move seeing as I saw it on … Continue reading App advertising: Breaking the iPhone ‘safety net’
I have been flying with you for more than a decade. I have travelled tens of thousands of miles with you and always defended your honour when friends and colleagues said you’d lost your way. I was loyal. Not anymore. I’ve held an Executive Club Silver Card for several years. It’s been in valuable. Not because I like the free food and drink in your lush lounges, but because I’m busy and I appreciate shorter queuing when passing through airports. It’s saved me time when travelling for business and saved my sanity when travelling with my young family. That, in … Continue reading British Airways. Goodbye old friend. Did you ever really care?