I first got a little suspicious a couple of weeks ago when I searched on the GSMA website. Looking through the list of Mobile World Congress exhibitors I noticed a couple of absences; Microsoft and BlackBerry. Neither was listed, and neither seemed very forthcoming in responding to my tweets asking about their plans for the event. Seems we now have an answer courtesy of Telecoms.com. @telecomssahota at telecoms.com has had a little more success and has spoken to Microsoft and BlackBerry directly. If it’s true and my suspicions were right, it’ll be a real shame. I don’t see how either … Continue reading Microsoft and BlackBerry absent from MWC?
During MWC week the city is plagued by street crime. I should know, I had my wallet stolen on day one of the show back in 2011. I’ll be attending again this year and I’m preparing myself to robbed once again, just in a more “legitimate” manner. Finding suitable accommodation in the city during MWC week is an annual challenge and I’ve been hunting around for a suitable hotel. Now, I’m not naïve to the concept of supply and demand, but how a company prices its services and “presents” them to consumers can have a real impact on the brand. … Continue reading MWC: If the pickpockets don’t get you the hotels will
Conversation between myself and an LG representative at Mobile World Congress 2012 (although the picture below probably says it all). Me: “What screen size is this?” LG: “5 inches. But its 4:3 aspect ratio makes it appear quite wide.” Me: “It doesn’t appear quite wide..it is quite wide. Are you sure it’s not a tablet?” LG: “No, it’s a smartphone.” Me: “Ergghh, no it’s not.” LG: “It is.” Me: “If it makes me look stupid when I hold it to my ear – you can’t call it a phone.” —————————————————————————————————– I mean, just look at the size of the thing. … Continue reading If it makes me look stupid – you can’t call it a phone
A lesson in marketing, viral communities and exhibition swag …and what it means to all of us. Sometimes the benefits of attending a trade show like Mobile World Congress can be quite subtle and only after a few hours does it strike you that you’ve actually seen something quite profound. I’ve just had one of those days, only it wasn’t a new smartphone or tablet that I’d seen, it was the birth of a cult. It was being played out in front of my very eyes, I was part of it, and only later did I realise what was happening. … Continue reading Falling for the Cult of Android – a personal account