Argos ‘iPhone app’ advert. Was this for the benefit of the consumer or the city analyst?

I like to imagine that this is how it went down…. ————————————————————- MARKETING: “OK, guys, we’re a major UK high street retailer and our brand is synonymous with value. Our new advertising campaign is really going to rocket us to the next level. Remember, as part of our e-retail strategy we built an iphone app that let’s consumers check stock levels and order? Well, that’s our new advert.” MANAGEMENT: “Really? An advert about our iPhone app. Are you sure? How many of our customers actually own an iphone?” MARKETING:“That’s not the point. We get to use cool words like ‘iphone’ … Continue reading Argos ‘iPhone app’ advert. Was this for the benefit of the consumer or the city analyst?