Cognitive Bias and the iPhone 5

I really didn’t want to post anything about the launch of the iPhone 5. The internet is already awash with opinion and conjecture, covering almost every conceivable angle. However, I have succumbed. Watch the embedded video below from the Jimmy … Continue reading Cognitive Bias and the iPhone 5

Own a Samsung? But I’m creative…

My hat is off to Samsung for their pot-shot at Apple fan-boys in their new ad-campaign. I have enormous respect for Apple, but the iPhone is becoming a de facto choice for consumers who want to simply ‘fit-in’. So often in meetings (when phones are switched to silent and placed on the table) I ask iPhone owners on their choice of device. It’s no great secret that for most business users, features such as battery and Microsoft Exchange integration are vital…and largely superior on a BlackBerry. Outside of users with a heavy hardware / software investment in other Apple products … Continue reading Own a Samsung? But I’m creative…

Unlocked iPhones and the expectant consumer

Ian Fogg has written an interesting piece looking at how the same unlocked iPhone performs when connected to different operator networks. He has a wider angle; being that Apple’s position in the ecosystem could develop into something more threatening to operators should they look at progressing the idea of a secure embedded SIM. However, much of the piece (and certainly the reader responses) focuses on the notion that “As consumers pay the full unsubsidized price for these iPhones, buyers expect to have complete control over their devices. Network operators should have no say on how they’re used. But that’s not … Continue reading Unlocked iPhones and the expectant consumer

Average Selling Price of mobile devices

I’ve frequently commented about the impact of handset subsidies on the mobile operator community. It got me thinking about the expectancy of consumers for low cost smartphones and the real price paid for the device by the mobile operator. It side-tracked me a little and I spent the best part of the day trawling through handset manufacturer annual reports and quarterly statements to record what they call ‘Average Selling Price’ (ASP). This is the unit price of a device as charged to the mobile operators / distributors etc. It turned out to be a useful exercise. Other than paying thousands … Continue reading Average Selling Price of mobile devices

Windows Phone 7 needs to keep the Office lights on

Cross-posted to my company blog (wds.co) The industry is awash with Windows Phone 7 right now. But of all the commentary that’s flying about, very little has really touched on Microsoft’s key motivations for the OS. Had this  ‘just‘ been about smartphone operating systems,  I don’t think anyone would have been surprised by Microsoft’s retirement from the race. Redmond’s marketshare for smartphone OSs  has been on an annual slide for many years and now sits around 5%. Given the dramatic shift in the market since it’s last major releas, from the open source trend to an app-centric experience, why is … Continue reading Windows Phone 7 needs to keep the Office lights on

Is the 0.55% that contacted AppleCare truly reflective of Apple’s support burden?

Cross posted here ‘Antennagate’ has forced something of a change in rhetoric from Apple. Having called a press conference to address concerns over the performance of the iPhone 4’s antenna, Steve Jobs walked on stage last week accompanied by a presentation slide that read “We’re not perfect”. For the next 90 mins, Jobs addressed the issue, reported Apple’s own findings and offered a fix in the form of a free ‘bumper’. Yet, there was one section of his presentation that just didn’t stack-up (at least to the trained eye).  Jobs stated that only 0.55% of iPhone4 consumers had contacted AppleCare … Continue reading Is the 0.55% that contacted AppleCare truly reflective of Apple’s support burden?

What Flash does to iPhone battery performance

Battery performance across mobile devices is something of an interest point for me. I think it’s largely due to the fact that almost everything in this industry conforms to Moore’s Law (doubling in speed / performance every 12 months), expect for battery performance. Any increase in efficiency is quickly sucked-up to assure the performance of power-hungry innovations such as 3G/4G radios, backlight touchscreens, wifi, more powerful processors etc. As a result, battery performance hasn’t shifted much in the last few years. In fact, poor battery life remains one of the most common criticisms of the iPhone. Most smartphones will struggle … Continue reading What Flash does to iPhone battery performance