Falling for the Cult of Android – a personal account

A lesson in marketing, viral communities and exhibition swag …and what it means to all of us. Sometimes the benefits of attending a trade show like Mobile World Congress can be quite subtle and only after a few hours does it strike you that you’ve actually seen something quite profound. I’ve just had one of those days, only it wasn’t a new smartphone or tablet that I’d seen, it was the birth of a cult. It was being played out in front of my very eyes, I was part of it, and only later did I realise what was happening. … Continue reading Falling for the Cult of Android – a personal account

Windows Phone 7 needs to keep the Office lights on

Cross-posted to my company blog (wds.co) The industry is awash with Windows Phone 7 right now. But of all the commentary that’s flying about, very little has really touched on Microsoft’s key motivations for the OS. Had this  ‘just‘ been about smartphone operating systems,  I don’t think anyone would have been surprised by Microsoft’s retirement from the race. Redmond’s marketshare for smartphone OSs  has been on an annual slide for many years and now sits around 5%. Given the dramatic shift in the market since it’s last major releas, from the open source trend to an app-centric experience, why is … Continue reading Windows Phone 7 needs to keep the Office lights on