I’ve had a little play with the iPad Mini. I can see some benefit, especially when travelling, of having a smaller form factor. Interestingly, I’ve spoken to several people who have one (or have ordered one) and two clearobservations emerged: It’s their first iPad product (but not their first Apple product) The decision to buy this (rather than a full size model) was based on price. Coming in under the magic £299 mark is a big psychological win and an easier price-point for many consumers to stomach. Finally – this is amusing and worthy of a post; if only because … Continue reading iPad Mini buyer profile

Bad grammar really rubs me…especially when it’s from a big name company that really should know better. It might seem trivial, but this stuff matters. It just smacks of laziness. For shame Microsoft, for shame…   Continue reading Grammar name and shame

End of a long, but very satisfying, week. I’ve spent the best part of 2 months working on a study looking at the hardware performance of Android devices and the implications for Total Cost of Ownership for mobile operators. This week, our PR agency ran a media tour for key journalists and analysts. The response has been fantastic and we’ve secured coverage in national newspapers (The Guardian, The Telegraph, Wall Street Journal) as well as publications including Wired and Mobile Europe. It’s so satisfying to see such interest in your labour of love and I’d forgotten the buzz of media … Continue reading That PR buzz…