After deploying an appointment scheduling tool, this B2B SaaS business saw an immediate decline in lead quality – here’s why. Continue reading Case Study | Do appointment scheduling tools improve lead conversion?
Learn the differences between Tiered and Volume pricing, and access your free Pricing Calculator. Continue reading Tiered vs volume pricing
Are creative marketers becoming marginalized in our pursuit for a data-driven approach? Continue reading In a world of automation, do marketers fear experimentation?
Unless you have an expensive subscription to a service such Dunn and Bradstreet, or an even more expensive subscription to an analyst house, collating market sizing … Continue reading Market sizing using LinkedIn
Long form content is making a comeback in marketing. If you want to ensure your content successfully cuts through the noise, here are my five simple tips. 1. Be Unique: Content marketing is awash with “me-too” topics. “Understanding Big Data”, “Deliver a Great Customer Experience” etc. Give your audience something they haven’t seen before, or at least ensure you spin the topic to be less generic and more unique to your own offer and target market. Perhaps it’s “Understanding Big Data for Restaurateurs”, or “How Cinema Chains Can Deliver a Great Customer Experience”. Find your clear water. 2. Be Useable: Making content … Continue reading 5 tips to creating great long form marketing content
For & Against My views [on behalf of my employer] regarding the Microsoft acquisition of Nokia Devices & Services. Published in Global Telecoms Business by the rather great @alanburkittgray Spoiler alert…the other guy is wrong Click to access 130930-global-telecoms-business.pdf Continue reading Knock, knock, knocking on Nokia’s door
Windows Phone has long been key to Microsoft’s continued sustainability and relevance. Nothing reinforces that sentiment more than the acquisition of its largest smartphone hardware partner. For many in the industry the acquisition of Nokia’s Devices and Services business by Microsoft comes as little surprise. As early as 2011, people were speculating that the newly appointed Nokia CEO, Stephen Elop, was a Trojan Horse for Microsoft. His role, the conspiracy theorists suggested, was to tie the ecosystems of the two companies together so closely that Nokia could later be acquired for a bargain price by the Redmond giant. Of course, … Continue reading Microsoft and Nokia: The dust has settled…